Is it a good idea to have a custom license plate? Well, our fondness for vanity tags as a society is immeasurable. While there is some debate on the subject of whether or not a vanity tag is a good idea, there’s no doubt that customizing your license plate creates an unparalleled level of personalization to your vehicle. So, why do we value cars, and car culture, so much?

You can’t help but notice the man in the red Lamborghini, engine roaring and hissing as he races up and down Federal Highway at speeds way faster than the requisite 45 mph. Some people look at him enviously and drool over the prized piece of engineering behind whose wheel he gets to sit, grip, up and downshift. With so many horsepower at his fingertips, he seems unstoppable.